Kayla Fischer

Built digital assets for Brand ID Guide for HighSpeedInternet.com to provide high-level brand identity that all team members can reference to maintain consistency across content. 

Created digital badge for Google Fiber that HighSpeedInternet.com awarded them for being the Fastest Internet Provider in 2022. Google Fiber currently uses the badge on their homepage and on mailers (see below) that they send to potential customers encouraging them to switch.

Designed branded hero images to improve performance on direct response pages. These customized images help differentiate the page types and build brand presence for viewers. 

Created Digital PR infographics for HighSpeedInternet.com, Survey: 80% of Americans Don’t Know How the Internet Works. This piece was picked up by PC Magazine where it used my infographics in its article and for its featured image. This builds credibility for HighSpeedInternet.com. https://www.pcmag.com/news/americans-live-on-the-internet-but-dont-know-much-about-it 

Designed paid Facebook ads to drive users to the website, using photography, illustration, or a photo-illustration blend. This made the used stock images more branded and exclusive to our social content. 

Created Digital PR infographics for the article, State of the Internet in 2021. This piece was cited by the Wall Street Journal, building recognition for HighSpeedInternet.com. 

Designed persona sheets for highspeedinternet.com to assist the team in understanding the ideal types of customers.