Kayla Fischer

Built a Brand ID Guide for highspeedinternet.com to provide high-level brand identity that all team members can reference to maintain consistency across content. 

Created Digital PR infographics for highspeedinternet.com, Survey: 80% of Americans Don’t Know How the Internet Works. This piece was picked up by PC Magazine where it used my infographics in its article and for its featured image. This builds credibility for highspeedinternet.com. https://www.pcmag.com/news/americans-live-on-the-internet-but-dont-know-much-about-it 

Designed paid Facebook ads to drive users to the website, using photography, illustration, or a photo-illustration blend. This made the used stock images more branded and exclusive to our social content. 

Updated the homepage’s hero image and icons to match the newly designed Brand ID Guide.

Created Digital PR infographics for the article, State of the Internet in 2021. This piece was cited by the Wall Street Journal, building recognition for highspeedinternet.com. 

Designed in-article banners to better engage the readers. 

Designed persona sheets for highspeedinternet.com to assist the team in understanding the ideal types of customers.